A Review of the Elite Athletic Development 2.0 Seminar

I’m not a fan of hard sells and affiliate marketing. I am a fan of continuing personal development thought, and I want to do my put to share the resources I think are worthwhile investments. This article is will review the latest resource from Mike Robertson – one of the people in this industry who I have most respect for – and ‘Big House’ Joe Kenn, namely the Elite Athletic Development 2.0 Seminar. EADS 2.0 launches Monday 5th October.

Whilst many professionals are more than happy to recommend things they’ve not seen or used first-hand, I most certainly won’t. If I plug it, I’ve been through it. Here’s my summary.

What is it?

Elite Athletic Development 2.0 Seminar is a 12 DVD set of the Elite Athletic Development Seminar recorded across a two-day live workshop.


Tailored towards trainers or coaches who already have some footing within the industry, the ultimate goal of the seminar is to provide you with the specifics and with the details that will take your programming and coaching to the next level.

What do you get?

Essentially, you’re sitting in on the entire seminar. You watch the lectures and demo’s, hear the questions and responses. All in all you get over 13 hours of content to work through in your own time.

Yes, it’s not quite being there in person, but you do have the advantage of saving yourself more than a few hundred pounds and you end up with a resource you can tap back into time after time.

What does it cover?

5 key areas are covered:

  1. Planning and periodisation
  2. How to create a unique training philosophy
  3. Programme design
  4. Managing in-season athletes
  5. Case studies of top-level athletes

Why is it good?

Here are a few of the things I really liked about the seminar:

Real world annual planning

Joe Kenn does a really fantastic job of discussing periodisation! I got to see Joe at the 2014 UKSCA Annual Conference discussing off-season training for NFL athletes so I already had a bit of a grounding in some of his approaches and a basic understanding of the ‘Tier System’ in particular; indeed, he speaks of how the conference has helped shaped his current viewpoint. Here you get a much wider understanding of his philosophies and how periodisation works in the real world.

Here are some of the points he’ll help you consider:

  • The difference between periodisation of the annual plan and periodisation of training variables
  • Why you need to know the ‘uncontrollable factors’ that can affect the plan
  • How to differentiate planning for high- and low- training age athletes
  • Why ‘Block Zero’ training and laying the foundations of development are so important
  • Why it’s important to periodise the training styles and modalities you use with your athletes

Mesocycle specifics

Some great detail on the nuts of bolts on planning training blocks and evidence by case studies of the teams and athletes they’ve used these strategies with.

  • Why it’s important to link mesocycles effectively – traditional periodisation strategies may be flawed
  • When we should consider going ‘off-the-script’ in training to maximise strength and power gains
  • How to use and incorporate deload weeks – and importantly how to portray them to your athletes!

How to manage the in-season athlete

Mike talks you through his first season working in the North American Soccer League and his experiences (good and bad!) in setting up a physical preparation culture in a far from optimal environment. Lots of great detail from Joe on working in the NFL also.

  • How to pick the low hanging fruit and prioritise your goals when stepping into a new club
  • Where to start when working with individuals with minimal training experience
  • How to integrate simple subjective and objective monitoring strategies
  • Samples for structuring the training week and the training session

Inter-mixed periodisation

Joe’s talk on inter-mixed periodisation is one of the best talks I’ve seen on the subject and that’s some pretty high praise! He takes you through:

  • The classical models of periodisation and their key bulletpoints
  • How elements are integrated into the Tier system
  • What inter-mixed periodisation is and why you’re probably already using it!
  • Examples of how to plan cycles with different emphases (including sets, reps, etc.)

What’s included?

A total of 12 DVDs cover the seminar:

  • EADSquare-Banner_1Disc 1 – Practical Periodisation – Development of the Annual Plan (Part One) (56:59)
  • Disc 2 – Practical Periodisation – Development of the Annual Plan (Part Two) (Part 2) (60:03)
  • Disc 3 – Developing YOUR Training Philosophy (Part 1) (60:05)
  • Disc 4 – Developing YOUR Training Philosophy (Part 2) (60:03)
  • Disc 5 – Practical Periodisation – Microcycles, Mesocycles and Macrocycles (60:03)
  • Disc 6 – Managing the In-Season Athlete (87:30)
  • Disc 7 – Practical Periodisation – Intermixed Periodisation (Part 1) (71:13)
  • Disc 8 – Practical Periodisation – Intermixed Periodisation (Part 2) (90:42)
  • Disc 9 – Elite Athletic Case Studies (90:32)
  • Disc 10 – Coaching 2.02 (Part 1) (54:25)
  • Disc 11 – Coaching 2.02 (Part 2) (49:05)
  • Disc 12 – Mike and Joe Q&A (47:49)

Should I get it?

I don’t think this resource is one for the beginner. You need a decent grounding in the basics of training and of periodisation to really get the best from this.

  • Younger coaches

For younger coaches I think this is a fantastic way of working out how to translate what you know about the prescription of training in theory and put it into practice in the real world. This seminar will help allow you to systematise periodisation whilst allowing you the freedom to be the individual coach you are. Definitely a resource that will speed up your learning curve and there’s lots of ready-to-go systems/templates for you to use straight away.

  • Seasoned coaches

For the more seasoned coaches this is a great way to reflect on your current practice and how you currently go about planning and periodisation. There’ll be plenty of ‘confirmed learnings’ that reinforce what you do but I’m sure that this may get you thinking about things in a different way and may show up some areas to improve – it certainly has done for me!

Also, as with any seminar, lots of specific golden nuggets that apply to your situation and that you’ll take away to incorporate.

For me, some of the mesocycle formatting and exercise prescriptions will be things I’ll be experimenting with. Really liked some of the programming tips and trips to deal with the overextended athlete (aka pretty much all of them!) too.

How do I get it?

First off, if you’re interested, please use my affiliate link to check it out! If you buy using this link this will generate a little revenue to help me support projects like Research Review.

It’s on sale from Monday 5th October for $197 (just over £129 in proper money) until Friday 10th October. You can also split this into two payments of just over £64.

As always with Mike’s work, this comes with no quibble money-back guarantee so that you can make sure you get your hard-earned money’s worth.

I’ll leave you with some of the testimonials from the course attendees:

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